why we move 

We were tasked with creating the Why We Move campaign for Black Minds Matter UK, designed as a large-scale, conversation-driven initiative to engage audiences in deeper discussions around mental health within the Black community.                            
Taking inspiration from television formats, we adapted the approach for social media, creating dynamic content that amplified powerful voices and fostered impactful dialogue.

highlighting Black changemakers in the uk working to improve mental health.

collective action

At its core, Why We Move highlights the collective action and community-driven efforts to address mental health challenges and systemic barriers faced by Black people. 

The campaign spotlights changemakers and inspirational movers across the UK who are actively working to improve mental health and well-being, emphasising the importance of moving together for progress.

Changemakers

Through meaningful conversations, the campaign featured key charities and organizations dedicated to making a difference, including:

● Black Unity Bike Ride

● Flock Together

● The Brave Project

● Run With Purpose

● Sistah Space

● Black Girls Hike
                                                      By bringing these voices together, Why We Move became more than a campaign—it was a platform for action, awareness, and change.

The Brave Project

x

Run With Purpose

Sistah Space

x

Black Girls Hike